McKinney-Silver Informational Website about the Campaign

Campfire Media Case Study

August 2006 CREATIVITY magazine The Awards Report

In June 2006, the Art of the Heist was awarded a Bronze Lion at the world-renowned Cannes Lions International Advertising Festival.

Sept. 2005: The Art of the Heist won three MIXX Awards, as well as Best in Show at a ceremony held during Ad Week in NYC! The Art of the Heist also won a Gold for Product Launch, for campaigns introducing a new product or service into the marketplace, a Gold for Online Integration, for supporting campaign goals through an exceptional user experience, including superior integration of multiple Interactive tactics and technologies, and a Silver for Viral, Word Of Mouth, and Peer-to-Peer Marketing.

Also in 2005 the Art of the Heist was awarded a Silver EFFIE Award by the
New York American Marketing Association. Read a PDF report about the campaign.

Links to Press Coverage of The Art of the Heist

iMedia Connection article
Wikipedia article
Business Week article
ClickZ News